In January 2021, the Back To Blue initiative undertook two related surveys—one of industry and public-sector executives, the other of the general public (global citizens)—to better understand their views and priorities around key ocean issues. The survey was conducted to provide a reference point for the Back to Blue initiative among the global audience we expect to be engaging, as well as to seek feedback on the direction and relevance of the initiative, and to help us gauge progress towards our goals.

Since its establishment in 2021, Back to Blue has emphasised its activities around ocean pollution and promoting ocean health- specifically around the issues of plastic pollution, chemical pollution, and ocean acidification. The initiative’s direction was shaped by a Back to Blue survey conducted in January 2021, which revealed that 83% of the general public expressed either “concern” or “very concerned” about issues affecting the ocean. Respondents identified the top three priorities for restoring ocean health over the next five years as tackling plastic pollution (59.6%), chemical pollution (39.1%), and climate change (31.1%).

Much good work has already been accomplished in these areas, but there remain significant gaps where knowledge or opportunity for action would benefit from the unique attributes and voice of a partnership between a global media organisation and a foundation recognized for its global leadership on the ocean. The partnership will set objectives that are measurable and actionable, thereby accelerating global action.