At the eighth annual World Ocean Summit, Yohei Sasakawa, chair of The Nippon Foundation, and Lord Deighton, chair of Economist Impact, signed a memorandum of understanding for Back to Blue, a three-year collaboration between the two organisations to contribute fresh analysis, dialogue and potential solutions around ocean pollution.
As part of Back to Blue, The Economist Intelligence Unit (EIU), in cooperation with the World Ocean Initiative and in association with The Nippon Foundation, conducted two surveys in December 2020/January 2021 to uncover consumers’ and executives’ understanding of issues facing the ocean. The consumer survey encompassed more than 3,000 people around the world, with one half from generation Z (born 1997 onwards) and millennials (1981-1996) and the other half from generation X (1965-80) and baby boomers (1946-64). The business survey covered more than 1,000 global executives from a variety of sectors, including finance, food (including fishing), beverages, travel (including shipping) and tourism, and energy. The results are summarised below.