Businesses and industries are changing very rapidly, especially around Tokyo Bay. Because of growing societal awareness and widespread understanding of the Sustainable Development Goals, companies, industries, and businesspeople are now very willing to pursue both economic development and ecosystem conservation simultaneously. Japanese society seems to be aligned on the problem, but it’s not enough. We need more education and awareness-raising. For that, researchers like us have a responsibility to reach out to people and society with messages about the ocean’s value, potential and the importance of its sustainability. Researchers should be responsible for delivering these science-based messages, along with the mass media. I personally believe that experiencing the ocean through marine sports, recreation or beach activities is very important, so we want to promote blue tourism and ocean-related recreation. Additionally, this year we are hosting the Expo in Osaka, which is an excellent opportunity for us to convey scientific findings and the importance of ocean finance. This is my approach to communicating with stakeholders. I think the most important thing for the government is promoting eco-friendly industries, which is invaluable for sustainable development, while limiting industrial pollution.